Inspiration for Europe

Travel and dream: discover the continent’s meeting points and explore the traces of its history through fresh eyes.


The world’s largest beer festival

Held annually in the state capital of Bavaria, we know it’s started when we hear the emblematic cry: O’zapft is!

Origin of the festival

The festival dates back to 12 October 1810, when crown prince Ludwig, heir to the Bavarian throne, married Princess Therese of Saxe-Hildburghausen.

To celebrate the event, the future monarchs invited all the citizens of Munich to attend festivities being held on the fields at the entrance to the city, named theresienwiese, which means Theresa’s Meadow. The ceremony turned into a huge party for all Bavarians, and they decided to repeat it every year.

German beer

Beer is the queen of the tables! There are many types, but the most common are altbier, a little bitter with a high hop content; mäezen, starkbier, bockbier and doppelbock, made with a lot of malt; lapilsener, strong, with a pronounced flavour of hops; and wiessbier, a light beer, brewed with a large proportion of wheat.

Traditional dress

The first Sunday of the festival is when the most significant act of the Oktoberfest takes place: the traditional costume parade, a colourful procession in which the typical Bavarian clothing takes centre stage: the trachten is the Bavarian costume that has inspired the Oktoberfest’s current wardrobe. Among the different types are the dirndl for women, and the lederhosen for men.

You can find further information on the official website of the Oktoberfest.