News blog


We announced it some time ago, and Viena has now launched a trial system of payment by facial recognition developed by Payment Innovation Hub. The aim of this pioneering biometric recognition solution, implemented for the general public for the first time, is to improve our customers’ experience.

Until November 10, customers at the Viena establishment at 405, Avinguda Diagonal, Barcelona, can pay for their orders just showing their face, without the use of cash, without physical cards and without mobile phones. The Face To Pay [Viena] solution enables any user to complete this transaction securely and easily through facial recognition technology, eliminating all frictions at the time of payment and actually increasing security.

Face To Pay [Viena] has come into being thanks to great research efforts carried out in recent last months by the “hub” and to Viena’s commitment to innovation. For the first time in Spain, the end customer at an establishment will be able to pay their bill using only their face. This pilot scheme will enable study of the adoption and use of biometrics as a means of payment.