{"id":10346,"date":"2019-09-25T10:44:00","date_gmt":"2019-09-25T08:44:00","guid":{"rendered":"https:\/\/www.viena.es\/?p=10346"},"modified":"2022-03-19T17:18:13","modified_gmt":"2022-03-19T15:18:13","slug":"pagament-facial-face-to-pay-viena","status":"publish","type":"post","link":"https:\/\/www.viena.es\/ca\/blog\/digitalitzacio\/pagament-facial-face-to-pay-viena\/","title":{"rendered":"Pagament facial: Face to Pay Viena"},"content":{"rendered":"\t\t
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DIGITALITZACI\u00d3<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PAGAMENT FACIAL: FACE TO PAY VIENA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conclou la prova Face To Pay Viena<\/em>, la primera soluci\u00f3 de pagament facial instal\u00b7lada en un comer\u00e7 a tot l\u2019estat.\u00a0<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Una soluci\u00f3 pionera de reconeixement biom\u00e8tric que vol millorar l\u2019experi\u00e8ncia dels nostres clients i que ara s\u2019implementa per primera vegada al p\u00fablic en general.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dos mesos despr\u00e9s de la seva posada en marxa, Establiments Viena<\/a> conclou la prova pilot Face To Pay Viena<\/em>, la primera soluci\u00f3 de pagament biom\u00e8tric per reconeixement facial instal\u00b7lada en un comer\u00e7 a tot l\u2019estat. Els clients del restaurant Viena de l\u2019Avinguda Diagonal 405 han pogut pagar les seves comandes amb la cara, sense necessitat d\u2019utilitzar efectiu, ni targetes f\u00edsiques, ni el tel\u00e8fon m\u00f2bil.<\/p>\n<\/div>\n<\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Face To Pay Viena<\/em><\/span>\u00a0\u00e9s fruit del gran esfor\u00e7 de recerca realitzat durant els \u00faltims mesos pel hub i de l’aposta de la cadena Viena per la innovaci\u00f3. Per primera vegada a Espanya, el client final d’un establiment podr\u00e0 pagar el seu compta \u00fanicament amb la seva cara. Aquest projecte pret\u00e9n millorar l’experi\u00e8ncia de l’usuari, eliminant les friccions en el moment del pagament i incrementant la seguretat d’aquest. A m\u00e9s, permetr\u00e0 analitzar l’adopci\u00f3 i percepci\u00f3 de l’\u00fas de la biometria com a mitj\u00e0 de pagament.<\/span><\/p>\n

Aquesta prova pilot s\u2019emmarca dins el\u00a0projecte<\/span>\u00a0que la companyia de restauraci\u00f3 ha posat en\u00a0marxa aquest any per tal de\u00a0millorar l\u2019experi\u00e8ncia del client als seus establiments.<\/span>\u00a0En un sector tan competitiu com la restauraci\u00f3, Viena ha apostat per la diferenciaci\u00f3 qualitativa a trav\u00e9s de la recepta i la innovaci\u00f3 per millorar l\u2019experi\u00e8ncia al restaurant.
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Aix\u00ed com temps enrere la companyia va implementar el pagament amb tel\u00e8fon m\u00f2bil, s\u2019ha dut a terme una prova pilot per testejar Face To Pay Viena<\/em>: la primera soluci\u00f3 de pagament biom\u00e8tric per reconeixement facial instal\u00b7lada en un comer\u00e7 a tot l\u2019estat. Els clients del restaurant Viena de l\u2019Avinguda Diagonal 405 han pogut pagar les seves comandes amb la cara, sense necessitat d\u2019utilitzar efectiu, ni targetes f\u00edsiques, ni el tel\u00e8fon m\u00f2bil. La prova ha tingut una bona acollida entre els clients, predisposats a provar noves tecnologies.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Amb tal objectiu i amb la premissa de donar facilitats al seu client, aquest darrer any la companyia ha posat en marxa\u00a0<\/span>3 iniciatives<\/span>\u00a0gr\u00e0cies a la tecnologia i a la col\u00b7laboraci\u00f3 amb startups del territori:\u00a0<\/span>l\u2019arrodoniment solidari, l\u2019adaptaci\u00f3 de la seva carta segons moment del dia i el pagament facial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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El desenvolupament de proves pilot i la implementaci\u00f3 definitiva als seus establiments consoliden l\u2019aposta de Viena per la innovaci\u00f3; gr\u00e0cies a la investigaci\u00f3 i a la sortida de noves tecnologies que s\u2019adapten a les noves necessitats del client.<\/span><\/div>\n<\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Una soluci\u00f3 pionera de reconeixement biom\u00e8tric que vol millorar l\u2019experi\u00e8ncia dels nostres clients en general. <\/p>\n","protected":false},"author":1,"featured_media":17827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"class_list":["post-10346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalitzacio"],"yoast_head":"\nPagament facial: Face to Pay Viena - Viena<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.viena.es\/ca\/blog\/digitalitzacio\/pagament-facial-face-to-pay-viena\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pagament facial: Face to Pay Viena - Viena\" \/>\n<meta property=\"og:description\" content=\"Una soluci\u00f3 pionera de reconeixement biom\u00e8tric que vol millorar l\u2019experi\u00e8ncia dels nostres clients en general.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.viena.es\/ca\/blog\/digitalitzacio\/pagament-facial-face-to-pay-viena\/\" \/>\n<meta property=\"og:site_name\" content=\"Viena\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/VienaSocVienes\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-25T08:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-19T15:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.viena.es\/wp-content\/uploads\/2019\/09\/CARA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"674\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jordi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"jordi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.viena.es\\\/ca\\\/blog\\\/digitalitzacio\\\/pagament-facial-face-to-pay-viena\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.viena.es\\\/ca\\\/blog\\\/digitalitzacio\\\/pagament-facial-face-to-pay-viena\\\/\"},\"author\":{\"name\":\"jordi\",\"@id\":\"https:\\\/\\\/www.viena.es\\\/ca\\\/#\\\/schema\\\/person\\\/bde8bba76a5c238d17a57ba546c0fb31\"},\"headline\":\"Pagament facial: Face to Pay Viena\",\"datePublished\":\"2019-09-25T08:44:00+00:00\",\"dateModified\":\"2022-03-19T15:18:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.viena.es\\\/ca\\\/blog\\\/digitalitzacio\\\/pagament-facial-face-to-pay-viena\\\/\"},\"wordCount\":493,\"publisher\":{\"@id\":\"https:\\\/\\\/www.viena.es\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.viena.es\\\/ca\\\/blog\\\/digitalitzacio\\\/pagament-facial-face-to-pay-viena\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.viena.es\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/CARA.jpg\",\"articleSection\":[\"Digitalitzaci\u00f3\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.viena.es\\\/ca\\\/blog\\\/digitalitzacio\\\/pagament-facial-face-to-pay-viena\\\/\",\"url\":\"https:\\\/\\\/www.viena.es\\\/ca\\\/blog\\\/digitalitzacio\\\/pagament-facial-face-to-pay-viena\\\/\",\"name\":\"Pagament facial: Face to Pay Viena - 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